The Bulgarian automotive market continues to be dynamic and interesting, with several clear trends emerging this year (2025) regarding the most sought-after vehicles, both among new and used cars. The data comes from the largest car site in Bulgaria mobile.bg and clearly reflects the consumer appetite and preferences of Bulgarian drivers.
Used cars
Traditionally, the used car market in Bulgaria is dominated by several brands that offer proven reliability, a wide range of spare parts and relatively affordable maintenance.
Mercedes-Benz: The brand continues to be one of the absolute leaders in terms of number of listings and search. Not only in the luxury segment, but also in the more mainstream series such as the C-Class and E-Class, which often become a preferred choice due to the comfort, quality of workmanship and the sense of prestige they bring.
Volkswagen: With models such as the Golf and Passat, Volkswagen maintains its position as the “people's car”. These models are a benchmark for practicality, robustness and economy, making them a perennial favorite among Bulgarians looking for reliability at a good price.
BMW: The Bavarian manufacturer is also strongly represented, with both older and newer generations of the 3er and 5er series being sought after, and interest in sporty and attractive SUV models is also growing.
New cars
The following trends stand out clearly among new cars, as well as among the more expensive and preserved second-hand examples:
The SUV segment is king: Undoubtedly, crossovers and SUV models continue to be the most sought-after. They offer a higher seating position, more interior space and a sense of security, which attracts more and more buyers. Models such as the Hyundai Tucson, Dacia Duster and Peugeot 2008 are among the best-selling and, accordingly, most sought-after.
Electric cars
Electrification is gaining momentum: Although they do not yet dominate the market, interest in hybrid and fully electric cars is increasing. The Toyota Corolla (especially the hybrid versions) continues to be a benchmark for reliability and economy, and new models such as the Tesla Model Y are also generating serious interest.
Practicality and affordability
Models such as the Dacia Sandero and the Skoda Octavia continue to be extremely sought-after due to the optimal ratio between price, quality, space and running costs. Sandero is a symbol of an affordable and economical city car, while Octavia is preferred for its huge trunk and robustness.
Conclusion
This year's market shows that the Bulgarian consumer is loyal to proven brands that are synonymous with durability and easy maintenance (such as Mercedes-Benz and Volkswagen), but at the same time is actively oriented towards modern SUV shapes and electrified drives. Demand is a balance between the reasonable price of used classics and the desire for innovation and security offered by newer models.